Behtar Swachhta Drive:

Behtar Swachhta Drive recently organized By Goenkan. “Cleanliness and order are not matters of instinct; they are matters of education, and like most great things, you must cultivate a taste for them.” The focus of the ‘Behtar Swachhta’ initiative is to organize clean-up drives and spread the message of cleanliness. An area was identified in Gomtinagar Extension, Lucknow, where garbage was strewn all over. A team of 21 students from classes VI to VIII along with two teachers visited the area and successfully carried out the cleanliness drive.

The unique format not only supplements the government’s efforts to provide promotive as well as preventive health care to the community but also ensures quality curative health care and behavior change in the fields of hygiene and environment.

The aim may be the same for all segments but the journeys are quite different. The initiative is a contest for schools and students, a CSR and an employee engagement window for companies, social service for individuals, an amplification tool for the municipal corporations and for the underprivileged children, it is an opportunity to receive free health benefits.