Jagran City News:

“Beti Bachao, Beti Padhao”, a nation-wide campaign to increase awareness on celebrating the Girl Child & enabling her education. The campaign will be aimed at ensuring girls are born, nurtured and educated without discrimination to become empowered citizens of this country with equal rights. The Campaign will interlink National, State and District level interventions with community-level action in 161 districts, bringing together different stakeholders for accelerated impact.

Beti Bachao Beti Padhao (BBBP) was launched by the Prime Minister on 22nd January 2015 at Panipat, Haryana. BBBP addresses the declining Child Sex Ratio (CSR) and related issues of women empowerment over a life-cycle continuum. It is a tri-ministerial effort of Ministries of Women and Child Development, Health & Family Welfare and Human Resource Development.

The key elements of the scheme include Enforcement of PC & PNDT Act, nation-wide awareness and advocacy campaign and multi-sectoral action in select 100 districts (low on CSR) in the first phase. There is a strong emphasis on mindset change through training, sensitization, awareness raising and community mobilization on the ground.